Within less than a week of Sunshine State News pressing Rick Scott about his lack of Spanish-speaking ads on South Florida TV, the campaign launched its first spot.
Though Scott had spent millions of dollars on ads across the state, including $75,000 on a Spanish-language radio spot in South Florida, many Hispanics in that part of the state felt Scott was ignoring them. Others had no idea he was even running for governor (see earlier story).
This new ad, which started airing on Telemundo on Aug. 12, may begin to right that course for the Scott campaign. And it comes at a time when his opponent, Bill McCollum, is taking heat from the Spanish-speaking community for his platform on immigration, saying he would require all immigrants to carry documents at all times.
Scott's ad highlights, among other things, his seven-year plan to create jobs with responsible budget preparation, lower taxes and get rid of earmarks. However, it is still unclear how wide the distribution of this Spanish-speaking message is.
"Our policy is not to give out information on our buys," said Jen Baker, a spokesperson for the campaign. "But I can tell you it is more than Univision and Telemundo."
Lane Wright can be reached at lane@sunshinestatenews.com or 561-247-1063
