C'mon down! Panama City Beach wants college students to know that spring break is back.
Not that it ever really went away, but the BP oil disaster last summer blew a hole in Gulf tourism, and beach towns on Florida's Panhandle are spreading the word that the coast is clear.
A robust crowd in March -- the high season for college revelers -- can prime the tourism pump for the rest of the year, says Dan Rowe, president and CEO of the Panama City Beach Convention and Visitors Bureau.
"Spring break is part of our DNA," he says.
