WrestleMania Brought in $62 Million for Atlanta -- and WWE Event Should Rock Miami in 2012
With the WWEs WrestleMania XXVIII taking place in Miami on April 1, South Florida leaders should take note of a study released by the Enigma Research Corp. on Monday.
The study found that WrestleMania XXVII, which was held in Atlanta on April 3, brought more than $62 million into the city -- a $17 million increase from WrestleMania XXVIs impact on Arizona back in 2010.
"We are proud to have partnered with an organization that not only helped significantly contribute to the economy of Atlanta, but also gave back to the community in a multitude of ways," said Atlanta Mayor Kasim Reed in a statement released on Monday. Local and state governments earned almost $8 million in revenue from the event. "WrestleMania week brought tens of thousands of fans from across the world to our great city and furthered Atlanta's reputation as one of the sports and entertainment capitals of the world. We look forward to the possibility of hosting a future WrestleMania."
"WWE is thrilled that the city of Atlanta and the great state of Georgia were the recipients of the largest economic windfall to date for WrestleMania," said John Saboor, the senior vice president of special events for WWE. "We would like to thank Mayor Reed and all of the public and private-sector partners in Atlanta for embracing WWE and our worldwide fans, and for helping create an exceptional outcome for WrestleMania XXVII."
The study found that 75 percent of the 71,617 wrestling fans who attended WrestleMania in Atlanta were from outside Atlanta -- and the dollars they spent in the region helped create 621 full-time jobs.
With tickets going on sale on Nov. 5, South Florida should see a similar economic impact as it hosts the annual event. The WWE has already announced the main event for WrestleMania XXVIII as John Cena takes on former Miami Hurricane football player, noted actor and WWE legend the Rock.
Comments are now closed.
