
Rick Scott: VISIT FLORIDA Anticipates Tourist Spending to Reach Record Levels
During a meeting of the Florida Cabinet Thursday, Gov. Rick Scott announced that according to preliminary estimates released by VISIT FLORIDA, visitors to the state spent a record $71.8 billion, an increase of 6.8 percent over 2011. This represents a record year of spending in 2012 by tourists in Florida, exceeding the previous highs of $67.2 billion in 2011 and $65.5 billion in 2007.
Todays news from VISIT FLORIDA demonstrates Its Working,'" Scott said in a statement released by his office."Travelers to Florida spent an additional $4.6 billion in 2012, marking the second consecutive record year for visitor spending in the Sunshine State. Floridas tourism industry is critical to Florida families as it serves as a vital source of revenue to the state and a key driver of employment and thats why our Florida Families First budget commits $75 million to VISIT FLORIDA, so we can better grow jobs and opportunities for Florida families.
Last year, visitors spent over 500 million vacation nights and nearly $72 billion in the Sunshine State, the release quoted Will Seccombe, president and CEO of VISIT FLORIDA. While its still very early in 2013, all indications are that VISIT FLORIDA is well-positioned to build on the previous two years momentum as we strive to make Florida the No. 1 travel destination in the world.
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