New Lucky Charms Marshmallows Celebrate Gay Rights

Here, have some politics with your cereal.

Last week General Mills launched a new diversity campaign called #LuckyToBe, and it will be centered around its incredibly popular Lucky Charms cereal.

According to the Washington Times,a press release sent to GLAAD said the campaign is celebrating Pride month with whimsical delight, magical charms, and two new rainbow marshmallows If youre lucky enough to be different, were celebrating you.

This isn't the first time the food giant has publicly supported gay rights. Just last month, General MillsVice President Ken Charlesspoke out about equality last month in opposition of a proposed gay marriage ban in Minnesota.

We value diversity. We value inclusion. We always have and we always will, he said. Were proud of our workplace, and were proud to be a leader for diversity and inclusion in our community. For decades, General Millshas worked to create an inclusive culture that welcomes and values the contributions of all.

View the #LuckyToBe campaign video here.