Mark Bircher Tries to Appeal to Conservatives in Ad

With less than a week to go until the Republican primary, former Marines Gen. Mark Bircher launched a new radio ad for his congressional bid. The ad plays up Birchers conservatism and insists he will oppose Preisdent Barack Obamas policies.

The ad is being run during conservative talk-radio shows. The traditional strategy in a special election like this is to target only the so-called super voters who are most likely to turn out to the polls, Bircher said on Wednesday. Were doing that, but I also want to reach that majority of voters who are dissatisfied with the status quo and the other options that have been presented to them. I want them to know that there is an experienced conservative in this race, and a reason to vote on Tuesday.

Bircher takes on former Bill Young aide David Jolly and Rep. Kathleen Peters, R-St. Petersburg, in Tuesdays primary. The winner will take on former state CFO Alex Sink, the Democratic nominee, and Libertarian hopeful Lucas Overby in the general election in March.