Jeff Brandes Looks to Save by Having Corporate Ads on License Plates

Noting that license plate registration fees have increased dramatically, even doubling in the last two years, Rep. Jeff Brandes, R-St. Petersburg, is bringing a bill to the Legislature to lower the costs by having license plates with corporate logos.

"This program would give corporations the ability to utilize a new, low-cost, mass mobile form of marketing that specifically benefits the state of Florida, the business community, and the states' constituents," said Brandes.

Brandes said companies would pay the state an annual fee which will reduce costs for taxpayers.