Florida Tourism Day to Be Celebrated March 12

Florida Tourism Day will be celebrated March 12 at the state Capitol.

According to a press release from the Partnership for Floridas Tourism,tourism and hospitality leaders will convene in Tallahassee for a daylong event designed to "educate the Legislature, media and Floridians about the importance of Floridas tourism industry."

Tourism is a booming business in Florida -- approximately 94.7 million visitors came to the state in 2013, making it a record year for visitation to Florida and exceeding the previous high of 91.5 million in 2012.

"2013 marked the third consecutive record year for Florida tourism," saidWill Seccombe, president and CEO of VISIT FLORIDA. "Given that we have the best tourism product on the planet, visionary public-sector leadership from Gov. Scott and the Florida Legislature, nearly 1.1 million Floridians who provide exceptional service to our visitors every day, and highly impactful marketing programs from VISIT FLORIDA and our destination marketing partners across the state, Florida is well-positioned to become the No. 1 travel destination in the world."