FGCU Sweet 16 Run: Is Facebook as Powerful as Brett Comer?

Can the buzz around university teams lift them to NCAA March Madness wins?

Experts at Prime Visibility,using an algorithm,examined the total social media conservations on Twitter, Facebook, and other social-media channels -- for each team in the basketball tournament. What would have shocked observers two weeks ago, but is not so surprising now, Florida Gulf Coast University, the first 15-seed to ever make it to the Sweet 16, scored the most buzz.

The PV team then took it a step further, comparing the social-media buzz of each team with that of their opponent to see if there was a winning trend. Analyzing conversations starting 24 hours before the game until its end, the results revealed 78 percent accuracy in Round 1 games and 69 percent accuracy in Round 2 match-ups.

Of course, thats not to say Facebook and Twitter deserve more credit than Brett Comer, Sherwood Brown or Bernard Thompson, but it's an interesting way to fill out your bracket.