Consumer Confidence on the Rise in Florida

Consumer confidence is on the rise in Florida, according to the state Department of Economic Opportunity (DEO). 

According the University of Florida, Florida’s Consumer Sentiment Index, rose more than 2 points in  November to 91.5.

 “In less than five years, Florida has added nearly one million jobs, the unemployment rate has been cut in more than half, and families have saved their hard-earned money thanks to our work to cut taxes 50 times,” Gov. Rick Scott said on Thursday. “This incredible growth has helped to attract new businesses and opportunities to our state, and we will keep working to diversify our economy so Florida can become first for jobs.”

DEO noted this could be why Florida is expected to have increased holiday sales--4.5 percent more than last year according to the Florida Retail Federation (FRF)--than the national average.