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House Isn't Buying Enterprise Florida Business 'Tie'

April 21, 2013 - 6:00pm

The Florida House is holding firm against spending money on the new Enterprise Florida business "tie."

House and Senate negotiators on state economic projects and infrastructure needs moved closer Sunday to bringing the operating budgets for Enterprise Florida and Visit Florida to the current year's levels.

But the House has yet to budge on its refusal to put any money toward the new branding logo from the state's public-private economic development agency, which shows an orange mens necktie as the i in Florida.

"Somebody above my level needs to fix that," said Rep. Ed Hooper, R-Clearwater, who heads the House efforts in the negotiations regarding transportation, tourism and economic development projects.

The Senate, during the talks, has maintained a budget line of $1.5 million for the brand that was intended to reflect the state's business foundation. The brand has drawn some heat for neglecting women by featuring a symbol of male business attire.

Enterprise Florida has proposed a $4.5 million campaign to attract new businesses to the state that features the "tie" and slogan "Florida is the perfect climate for business." When the new brand was introduced in January, the proposal was to use $3 million in state dollars, with $1.5 million from private contributions.

Talks will continue into Monday into the combined budgets, estimated at just under $11.4 billion, for the Division of Emergency Management, Department of Economic Opportunity, Department of State, Department of Transportation, Department of Military Affairs, and the Department of Highway Safety and Motor Vehicles.

The conference committees have until Tuesday afternoon to complete negotiations before legislative leaders would handle unresolved issues.

Individual items negotiators for the House and Senate have agreed to support:


Miami Design District, $1 million

Bay of Pigs Museum, $1 million

Coral Gables Museum, $200,000

Military Museum of South Florida, $500,000

Holocaust Documentation and Education Center rail car, Hollywood, $500,000

Miami Science Museum, $100,000

Transportation Hub Facility, Broward County, $500,000

Torry Island Master Plan, Belle Glade, $75,000

Glades area street resurfacing, $1 million

N.W. 21st Street roadway improvements, Lauderdale Lakes, $484,000

Urban League of Broward County, $1.2 million

Gulf Coast Jewish Family and Community Services' Non-Custodial Parent Program, Miami-Dade County, $666,000.


Captain Hendry House rehabilitation, LaBelle, $43,000

Historic Hendry County Courthouse renovation, $1.5 million

Naples Botanical Gardens, $500,000

Florida Arts Inc., Lee County, $328,000.

East Coast

North Bay Village, John F. Kennedy Causeway, $125,000

Golden Gate Building, Hobe Sound, $1.4 million

Historic Cocoa Village Playhouse, $500,000

Bethune-Cookman Economic Development Consortium, Daytona Beach, $250,000

Coast-to-Coast Connector, St. Petersburg-Orlando-Titusville, $50 million.

First Coast

Ximenez-Fatio House Museum Restoration, St. Johns County, $300,000

St. Augustine historical documentary film, $500,000

Government House Phase II renovations, St. Augustine, $1 million

Alcazar Hotel/Lightner Museum restoration, St. Augustine, $750,000

40 St. George St., historic renovation, St. Augustine, $750,000

Buckland House restoration, Duval, $103,150

Flagler College, Ponce de Leon Dining Hall/Hotel Ponce de Leon, St. Augustine, $400,000.

Tampa-St. Pete

Tampa Bay Innovation Center-St. Petersburg Technology Incubator, $400,000

Metropolitan Ministries Transitional Family Housing Project, Pasco County, $1.3 million

Florida Conservation and Technology Park, $2.5 million

Tampa Bay Workforce Alliance, $332,000

Clearwater Marine Museum, $1 million

Florida Holocaust Museum, St. Petersburg, $500,000

Murray Studio Theater at Ruth Eckerd Hall, Clearwater, $500,000

Capitol Theatre renovation, Clearwater, $1 million

Frank Lloyd Wright House, Florida Southern College, $750,000

Annie Pheiffer Chapel, Florida Southern College, $350,000

Salvation Army Transitional Housing Project, Polk County, $500,000

Frostproof Workforce Infrastructure, $500,000

Fannye Ponder House, St. Petersburg, $78,750

Tampa Bay Performing Arts Center, $500,000

Consolidation study of the Pinellas Suncoast Transit Authority and Hillsborough Area Regional Transit Authority, $200,000

Gulf Coast Jewish Family and Community Services' Non-Custodial Parent Program, Pinellas, Pasco and Hillsborough counties, $750,000

Coast-to-Coast Connector, St. Petersburg-Orlando-Titusville, $50 million.


National Entrepreneur Center, $600,000

Research and development library, Orange County Library, $250,000

Archbold Biological Station restoration, Highlands, $348,724

Bok Tower Gardens Tower restoration, Lake Wales, $350,000

Pine Hills pedestrian bridge, State Road 438, Orange County, $800,000

West Orange County Economic Development Business Center, $1 million

Coast-to-Coast Connector, St. Petersburg-Orlando-Titusville, $50 million.

Big Bend and Panhandle

Mossy Head Industrial Park infrastructure, Walton County, $1.8 million

Calhoun County Historic Courthouse renovations, $649,000

Cape San Blas Lighthouse relocation, Port St. Joe, $325,000

Stephen Foster Carillon Tower restoration, $347,000

The Grove, Tallahassee, $250,000

Museum of Florida, $1 million

Okaloosa County Library, $85,635.

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