While none of Florida’s three National Football League (NFL) came close to appearing in Super Bowl LI on Sunday, the average family in the Sunshine State is set to spend $75 per person to watch the big game.
On Tuesday, the Florida Retail Federation pointed to reports from the National Retail Federation showing Americans will spend more than $14 billion as they watch and celebrate the Super Bowl.
Randy Miller, the president and the CEO of the FRF, showcased the National Retail Federation’s Super Bowl Spending Survey which shows 76 percent of Americans plan to watch the Super Bowl. Most Americans who will watch the game--80 percent of them--plan to buy foods and beverages but other retailers should benefit from the Super Bowl as 11 percent of Americans who will watch the game plan to buy team accessories and clothing. Electronic retailers should also get a boost as 8 percent of Americans planning to watch the game are going to buy a new TV.
“Floridians love their football more than just about any other state, and with the Super Bowl being the final game of the year, we expect fans to celebrate the end to great seasons in both professional and college football,” Miller said on Tuesday. “The Super Bowl is truly a must-see event for Floridians whether they follow the sport closely or not, and we expect local consumers to load up on food, drinks and decorations for their game watching parties.”
There will be 45 million Americans hosting Super Bowl parties and more than a quarter of all Americans--27 percent--intend to hit one of them while 12.4 million Americans will watch the game at a bar or restaurant.
A plurality of Americans--43 percent--are focused on the game, saying it’s the most important part of Sunday while 24 percent are more focused on the commercials, 15 percent are more concerned with seeing their friends and 12 percent are more concerned with the half-time show. Despite that, most Americans--78 percent--plan to watch the commercials for entertainment.
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