While none of Florida’s three National Football League (NFL) teams are playing in Super Bowl LII on Sunday, football fans across the Sunshine State are still planning to celebrate.
The Florida Retail Federation (FRF) released a study on Monday which found the average family in the state will spend $81.17 on Super Bowl festivities. That’s up 8.5 percent from last year. Across the nation, Americans will spend around $15.3 billion to watch the Philadelphia Eagles try to knock off the defending champion New England Patriots.
R. Scott Shalley, the president and CEO of the FRF, weighed in on how Floridians plan to watch the big game.
“The Super Bowl is the pinnacle of the football season, and Floridians are as passionate about the sport as any state in the nation, so we expect Florida to lead the way in consumer spending,” Shalley said “The Super Bowl is also that one event a year where everyone, football fan or not, will tune in and watch, whether for the game or the commercials, and this bodes well for our retail members who will be well-stocked on apparel, food, decorations and everything else consumers may need to host or attend a great party.”
The FRF pointed to the National Retail Federation’s annual Super Bowl Spending Survey which found that more than three out of four--76 percent--families in America plan to watch the game. The overwhelming majority of Americans planning to watch the game--82 percent--plan to buy food and beverages. That’s up from 80 percent last year and represents a record high in the Super Bowl Spending Survey.
Still, while more Americans plan to buy food and drinks for Super Bowl Sunday, other spending habits for the big game will remain the same. Eleven percent of fans watching the game on Sunday plan to buy team apparel, the same from last year when the Patriots defeated the Atlanta Falcons in Super Bowl LI. Eight percent of Americans planning to watch the Super Bowl on Sunday will buy decorations. The same percentage of Americans watching the game will buy new televisions.
Younger Americans are planning to spend more than other groups with people aged 25-34 planning to spend, on average, almost $118.50 for the big game.