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Sharers rather than authors more important on social media

March 20, 2017 - 3:54pm

The person who shares a news story on social media is more important than the story’s actual source in determining whether readers believe it, a study by the Media Insight Project has found.

In a previous study, consumers said they paid greater heed to where the story originated. But the Media Insight Project, a collaboration between The Associated Press-NORC Center for Public Affairs Research and the American Press Institute, set up an experiment that found something different.

Full Story: http://saintpetersblog.com/sharers-rather-authors-important-social-media/

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