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Rick Scott, Charlie Crist Tied in New Poll

The Florida gubernatorial contest is a jump ball according to a poll released by Gravis Marketing on Friday.

The poll finds both Gov. Rick Scott and Democratic challenger former Gov. Charlie Crist running even, taking 37 percent apiece. However, more than a quarter of those surveyed -- 26 percent -- remain undecided.

Most polls have shown the race tightening up as the double-digit lead Crist had last year has vanished.

The poll of 859 registered voters was taken from Aug. 14-24 and had a margin of error of +/- 4 percent. Of those voters, 73 percent of them identified themselves as very likely to vote while 17 percent said they were likely to vote and 10 percent were somewhat likely to vote. Most of the sample -- 80 percent -- was collected via phone but the remainder came from Internet panels.

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